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In a unique communications campaign, the Credit Services Association is building confidence in the debt collection sector and encouraging people in financial difficulty to engage early with its debt collection company members.

#heretohelp aims to give people in debt the confidence to engage with CSA members and speak about their money problems earlier than they are currently doing. It also warns against the risks of using the internet and so called “online experts” when it comes to getting money advice. As part of the campaign, the trade body has produced a video, fronted by Brad Burton, one of the UK’s top motivational speakers who was once £25,000 in debt. Brad interviews real life customers of debt collection companies as well as industry experts to deliver a reassuring message that early contact will always result in a better outcome. The video also educates and raises the viewer’s awareness of the work of the debt collection industry including the CSA itself.

The Credit Services Association has launched a video to promote Five Steps that people can take if they’ve fallen into debt.

Building on its previous #heretohelp campaign, the video explains the importance of engaging with the banks or lender a customer owes money to.

Claire Aynsley from the Credit Services Association talks about how to engage with a debt collection firm if you have an outstanding debt.

Learn how the CSA can help you develop new and existing skills through apprenticeships to advance your career in the credit and collections industry.

In this video key stakeholders from across the credit and collections industry show their support for the CSA's #heretohelp campaign.